VtM has launched a new subscription-based market information service that covers the energy storage industry. The web-based service, Electron Boomerang, initially covers the electric utility industry's use of lithium ion batteries in grid tied energy storage systems. In addition to tracking developments and trends in the industry, the service provides quantitative comparisons between various technologies used in specific applications. These comparisons incorporate widely accepted mathematical models of lithium ion battery lifetime as a function of energy throughput, discharge rate, and time. A proprietary algorithm developed by VtM uses the models to estimate the cost of deploying specific batteries to provide electric utility services such as ancillary services, electric grid upgrade deferral, customer energy management services, and others.