After getting its start helping new ventures shorten time to revenue and subcontracting to larger market research firms, Venture to Market LLC (VtM) gradually shifted its focus to the development of an innovative software platform for presenting market research online. The platform has unique strengths in tracking company performance over time, through acquisitions, name changes, and related changes to company structure and ownership. VtM continues to take on targeted consulting engagements as it pursues the commercialization of this software platform, called Trend-Analytics.